5 Powers and Golden Rules of Effective B2B Selling
“What got you here would not get you there.” - Marshal Goldsmith BY : Asit Negi Introduction The workplace of our client is changing and changing very rapidly. The entry of AI, automation & other technological advancement playing as catalysts. The sales Process is so different today that was a decade before. It’s entirely a new ballgame now. Everyone is access to information with a click of a mouse and giving information to client is no big deal. Cold calling is dead & got replaced by social selling. Knocking door is considered crime now and follow up calls without prior information is an intrusion. Decision making process and buying pattern has changed in entirety. Millennial mindset is way more specific and rational, and throws surprisingly new challenges to our thought & Imagination. Clients are soon getting adaptive to new processes, rules and patterns. Transparent, open and straight to the topic are the new norm beyond formal discussion. Howev...